Watches

Herb World

Named for the places. Made to be worn.

Herb World is the personal lifestyle shop of Andreas Herb, a German entrepreneur from Paderborn. In 1993, while still training as a banker, he founded the company that later became the MBG Group and went on to build well-known beverage brands such as SALITOS, effect and SCAVI & RAY.

HERB watches are a different side of that story: a small collection he describes as a project close to his heart, inspired by travel and summer, with models named after places like Ibiza, St. Barth, St. Tropez and Dubai Marina.

In 2026 he joined season 20 of Die Höhle der Löwen, Germany's take on the Dragons' Den / Shark Tank format, not as a founder pitching a product, but as one of the investors. The watches, bags and accessories ship from Germany; the shop shows U.S. prices in dollars, delivery takes longer than from a U.S. store, and import fees may apply.